Somehow, this doesn't surprise me. And it's a finger in the eye of every so-called audiophile who, over the past 20 years, has tried to sell me expensive (sometimes $20/foot) cable when I try to buy el-cheapo $1/foot cables for my stereo.
I do like to get heavy-gauge wires with thick insulation and gold-plated connectors. Not because it sounds any different, but because these kinds of cables are more durable and resistant to corrosion over time. But that's still a whole lot less expensive than what Monster (and other audiophile brands) charge.