No pedal to the metal in GM's planned self-driving Cruise AV car
Nick Carey, Paul Lienert, Reuters, January 12, 2018 / 1:07 PM
DETROIT (Reuters) - General Motors Co (GM.N) is seeking U.S. government approval for a fully autonomous car - one without a steering wheel, brake pedal or accelerator pedal - to enter the automaker’s first commercial ride-sharing fleet in 2019, executives said.
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GM is part of a growing throng of vehicle manufacturers, technology companies and tech startups seeking to develop so-called robo-taxis over the next three years in North America, Europe and Asia. Most of those companies have one or more partners.
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GM wants to control its own self-driving fleet partly because of the tremendous revenue potential it sees in selling related services, from e-commerce to infotainment, to consumers riding in those vehicles.
At a Nov. 30 briefing in San Francisco, GM’s Ammann told investors the lifetime revenue generation of one of its self-driving cars could eventually be “several hundred thousands of dollars.” That compares with the $30,000 on average that GM collects today for one of its vehicles, mostly derived from the initial sale.
GM’s Cruise AV is equipped with the automaker’s fourth-generation self-driving software and hardware, including 21 radars, 16 cameras and five lidars - sensing devices that use laser light to help autonomous cars “see” nearby objects and obstacles.
This is amazing. Two years from now, we will be seeing true driverless cars on the road, at least in some cities in the US. It may be a while before the tech matures enough to let us have this capability for ourselves - to own one and use it everywhere we currently drive, but this is still an incredible next step.
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