John Siracusa very adeptly makes the case for why Apple needs the Mac Pro product and must come out with a new model, even if the numbers don't show it to be very profitable.
The quick summary is that any technology company needs a flagship product that shows off the best, fastest and most powerful their engineers are capable of building. Even if it ends up expensive and a low-seller, it produces technologies that ultimately trickle down to the mass-market products, and it pulls through sales for the less expensive models.
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