Wednesday, November 22, 2017

Business Insider: Scott Adams explains Trump's persuasion style

The creator of Dilbert explains Trump's persuasion style and reminds us why people stopped caring about facts
Scott Adams. Nov. 1, 2017, 12:19 PM

  • In this excerpt from "Win Bigly," Dilbert creator Scott Adams says both he and Trump use the same method of persuasion.
  • The method involves making claims that contain exaggerations or factual errors.
  • Adams credits the method with raising his own profile ahead of the 2016 US presidential election — and with Trump's election win.
  • Adams says he doesn't prefer to ignore facts.
  • It's just that a "Master Persuader" can do it and still come out on top.

A great article by Scott Adams explaining an interesting technique in the art of persuasion that Trump appears to use to great success. After reading this, you may still hate what he has to say, but you will also be fascinated to discover what he's really doing and how well he's doing it even after you know the trick.

No comments: